Say Hello to Virtual Dara.

A darling on the web and social media

When an Olympic champion is your brand’s new ambassador, shouting from e-rooftops is a given. So we created a very aggressive web ( and social media (Facebook, Twitter, YouTube) blitz utilizing our database and her enthusiastic fans and followers. Facebook alone saw thousands of new Friend requests.

Dara on the road. She’s even better in person

As AmLactin® brand ambassador, meet and greet sessions come with the territory. Dara attended conventions with doctors, spa getaways with beauty editors, and numerous photo shoots with those lucky enough to attend. As a result, AmLactin® achieved preferred status in magazines, blogs, and the hearts of everybody she met.