All Ages, All Skin Types.
There’s an Obagi for everyone
Whatever your skin care goal, Obagi can help you reach your personal best. Everyone who uses Obagi skin care products has a story. Whether it’s to keep signs of aging at bay or to clear acne before the big wedding day, everyone has a personal skin care goal that connects them to Obagi. In a recent video series featured on obagi.com, three women share their experiences of how Obagi products go beyond skin care, giving them the confidence they need to put their best face forward.
Measuring the impact of testimonials
The power of testimonials is undeniable. Within 2 months of debuting the videos on obagi.com and promoting them via email and social media, the videos garnered over 14,000 plays, and viewers spent more than 200% additional time on the site than the average user. Additionally, video views were directly correlated to increased Obagi email signups and Physician Finder visits, two main conversion key performance indicators for the brand.